本科项目

Undergraduate Programs

新闻学院开设五个学士学位项目：新闻学、传播学、广播电视学、广告学以及国际新闻与传播。学生须修读核心课程，包括中国新闻传播史、外国新闻传播史、新闻传播伦理与法规以及数字传播技术应用等。除核心课程外，课程设置兼具广度与灵活性，既注重理论思考又强调实践技能。学生可自主选择选修课，并需通过修读其他院系课程满足大学通识教育要求。

The School of Journalism and Communication offers five BA degrees: Journalism, Communication, Broadcasting, Advertising and International Journalism and Communication. Students are required to take core courses, including History of Journalism and Mass Communication of China, History of Foreign Journalism and Communication, Journalism Ethics & Law, and Audio & Application of Digital Information Technology . Beyond the core courses, the curriculum is broad and flexible, and emphasizes both theoretical reflection and production skills. Students choose electives and need to fulfill the university’s General Education requirements by taking courses in other departments.

新闻学

BA in Journalism

新闻学专业致力于培养具有国际视野和创新精神的优秀新闻传播专业人才，以满足新时代的需求。本专业秉持“基础扎实、视野开阔、能力突出、素质优良”的教育理念，使学生系统掌握新闻传播理论体系，深刻理解马克思主义新闻观，具备扎实的专业技能和深厚的人文素养。培养学生敏锐的社会洞察力、批判性思维和跨文化沟通能力，使其能够多维度分析新闻与舆论现象。毕业生将成为具有高度社会责任感和职业操守的复合型人才，能够胜任国内外主流媒体的新闻采编、宣传策划、舆论分析、国际传播等工作，成为新时代新闻传播与公共话语领域的开拓者，在提升国际传播能力方面发挥重要作用。

The BA in Journalism is dedicated to cultivating outstanding journalism and communication professionals who possess an international perspective and innovative spirit, capable of meeting the demands of the new era. Guided by the educational philosophy of“solid foundation, broad scope, strong capabilities, and high quality,”the program equips students with systematic mastery of journalism and communication theories, deep understanding of Marxist journalism principles, solid professional skills, and profound humanistic literacy. It cultivates students' keen social insight, critical thinking, and cross-cultural communication abilities, enabling them to analyze news and public opinion phenomena from multiple dimensions. Graduates will emerge as well-rounded professionals with strong social responsibility and high ethical standards, capable of working in domestic and international mainstream media in roles such as news reporting and editing, publicity planning, public opinion analysis, and international communication. They will become pioneers in the field of journalism and public discourse in the new era, playing a vital role in advancing international communication capabilities.

核心课程：新闻采访写作；新闻编辑；新闻评论；新闻摄影。

Core courses: News Reporting and Writing; News Editing; News Commentary; Photojournalism.

传播学

BA in Communication

传播学专业致力于培养适应数字传播时代需求的卓越公共传播专业人才，使其具备扎实的传播史理论基础与全面的专业技能。学生将塑造坚韧品格与创新精神，持续推进终身学习、专业发展与领导力提升。本专业注重培养学生的社会认知能力、理解力、批判性分析能力及传播构建能力，旨在塑造德智体美劳全面发展的复合型人才，使其具备深厚的理论根基、广博的知识视野和精湛的专业技能。毕业生将具备在政治传播、品牌传播、公共关系、新闻传播、环境传播等公共传播全领域施展才华的能力，成为新时代先锋。毕业生可选择在国内外高校及科研机构深造，或进入媒体机构、企业及其他社会实体任职。

The BA in Communication Studies is dedicated to cultivating outstanding public communication professionals equipped to meet the demands of the digital communication era, possessing solid theoretical foundations in communication history and comprehensive professional skills. Students will develop strong character and a spirit of innovation, continuously advancing in lifelong learning, professional development, and leadership. This program emphasizes cultivating students' abilities in social cognition, understanding, critical analysis, and communication construction. It aims to shape well-rounded, versatile professionals who are morally, intellectually, physically, aesthetically, and vocationally developed, with deep theoretical foundations, broad knowledge horizons, and refined skills. Graduates will be equipped to thrive across all fields of public communication—including political communication, brand communication, public relations, journalism and communication, and environmental communication—becoming the pioneers in the new era. Graduates may pursue advanced studies at domestic or international universities and research institutions, or take up positions in media organizations, enterprises, and other social entities.

核心课程：计算传播；策略性传播策划；移动传播；数字平台概论。

Core courses: Computational Communication; Strategic Communication Planning; Introduction to Mobile Media; Introduction to Digital Platforms.

广播电视学

BA in Broadcasting

广播电视学专业致力于培养具备新时代视听传播所需素质的高素质专业人才，使其拥有扎实的理论基础和全面的专业技能。学生将深入理解马克思主义新闻观，熟悉新闻与舆论领域，培养敏锐的社会问题意识，同时掌握卓越的视听传播专业能力。本专业旨在培养学生以广阔的视听视角观察分析当代新闻与舆论问题，塑造德智体美劳全面发展的复合型人才。毕业生可从事记者、编辑、策划、主持人等媒体工作，亦可在企业及公共机构担任宣传与传播类职务。

The BA in Broadcasting is dedicated to cultivating high-caliber professionals equipped to meet the demands of audiovisual communication in the new era, possessing solid theoretical foundations and comprehensive professional skills. Students will gain a profound understanding of the Marxist perspective on journalism, become familiar with the field of news and public opinion, and develop keen awareness of social issues alongside exceptional audiovisual expertise. This program aims to train students to observe and analyze contemporary news and public opinion issues from a broad audiovisual perspective, fostering well-rounded individuals excelling in moral, intellectual, physical, aesthetic, and labor education. Graduates may pursue careers as reporters, editors, planners, or hosts in various media organizations, or engage in publicity and communications roles within enterprises and public institutions.

核心课程：视听新闻报道；出镜报道与新闻主持；纪录片创作。

Core courses: Audio-Visual Journalism; On-camera Reporting and News Program Hosting; Documentary Producing.

广告学

BA in Advertising

广告学专业立足数字智能时代前沿，聚焦五大核心领域：品牌战略传播、品牌营销传播、品牌创意传播、品牌数字智能传播及品牌国际传播。培养具备全球视野、战略思维与创新领导力的高端品牌传播人才。学生将掌握基于智能技术的品牌战略规划、营销传播与创意表达的科学方法论。他们将深入洞察中国品牌生态与全球传播格局，成为服务国际战略的先锋力量。毕业生可进入国际战略咨询公司、企业品牌战略部门、数字创意机构、互联网平台、数据营销科技公司及城市品牌规划部门，从事品牌战略管理、数字智能品牌运营、创意品牌传播、国际品牌传播、公共品牌建设等工作。

The BA in Advertising stands at the forefront of the digital intelligence era, focusing on five core areas: brand strategic communication, brand marketing communication, brand creative communication, brand digital intelligence communication, and brand international communication. It cultivates high-end brand communication professionals equipped with a global perspective, strategic thinking, and innovative leadership. Students will master scientific methodologies for brand strategy planning, marketing communication, and creative expression driven by intelligent technologies. They will gain deep insights into China's brand ecosystem and the global communication landscape, positioning themselves as pioneers in serving international strategies. Graduates can pursue careers in international strategic consulting firms, corporate brand strategy departments, digital creative agencies, internet platforms, data marketing technology companies, and city brand planning departments. Their roles may include brand strategy and management, digital and intelligent brand operations, creative brand communication, international brand communication, and public brand development.

核心课程：广告学概论；广告媒体策略；公共关系学概论；数字营销。

Core courses: Introduction to Advertising; Strategies for Advertising Media; Introduction to Public Relations; Digital Marketing Communication.

国际新闻与传播

BA in International Journalism and Communication

国际新闻与传播专业致力于培养服务国家对外宣传与国际传播战略的高层次跨学科专业人才。本课程注重培养学生对中国国情与全球发展趋势的深刻理解，同时夯实外语能力、跨文化沟通技巧及国际事务洞察力。学生将掌握专业视角下观察分析国际传播现象的能力，精于讲述中国故事，善于传递中国声音。本专业毕业生将具备政治素养与专业技能并重的核心竞争力。课程同时注重培养文化融合能力，使学生既能深刻理解中华文化精髓，又精通国际文化语境。此外，项目致力于提升学生的综合传播能力，赋予其战略传播思维与娴熟的多媒体内容创作技能。毕业生主要就职于主流媒体机构的国际传播部门、海外新闻报道岗位，以及国际组织和跨国企业的全球传播与公共关系领域。

The BA in International Journalism and Communication is dedicated to cultivating high-level, multidisciplinary professionals who will serve the nation's foreign publicity and international communication strategies. This program focuses on cultivating students' deep understanding of China's national conditions and global development trends, while building solid foreign language proficiency, cross-cultural communication skills, and keen insight into international affairs. Students will master the ability to observe and analyze international communication phenomena from a professional perspective, excel at telling China's stories, and effectively convey China's voice. Graduates of this program will possess core competencies that balance political literacy with professional skills. Emphasis is also placed on developing cultural integration capabilities, enabling students to deeply understand the essence of Chinese culture while being well-versed in international cultural contexts. Furthermore, the program strives to enhance students' comprehensive communication abilities, equipping them with strategic communication thinking and proficient multimedia content creation skills. Graduates primarily pursue careers in international communication departments of mainstream media organizations, foreign news reporting positions, as well as global communication and public relations roles within international organizations and multinational corporations.

核心课程：国际新闻报道；国际新闻与全球传播；英语新闻编译；英语新闻评论。

Core courses: International News Coverage; International News and Global Communication; English News Translation and Editing; English News Commentary.