Professor Sun Yusheng, former deputy director of CCTV and executive vice president and editor-in-chief of Phoenix TV, recently published a collection edition of his book Ten Years: From the Beginning of Changing the Voice of Television (hereinafter referred to as Ten Years). The book records the spectacular practices and changes in the history of Chinese television since 1993. It recalls the back stories of famous TV news programs such as Oriental Time and Space, Focus Interview, News Investigation and Truth To Tell, as well as the behind-the-scenes process of major events and theme reports, and integrates a large number of explorations, summaries and reflections on theories and practices related to TV news.

From radio and television to audiovisual communication, behind the conceptual changes are the drastic changes that the academia is undergoing. How to understand audio-visual communication in the new era? How to grasp the construction of audio-visual communication discipline in the new era? On the publication of the book, School of Journalism and Communication of Renmin University of China held the 35th In-depth Research conference on innovation of Academic Discourse System of Journalism and Communication on April 28, 2021.

Journalism and communication experts and scholars from academia and industry focused on the practical guiding value and academic research contribution of the book Ten Years around the theme of "Change, Persistence and Transcendence: The construction of audio-visual communication discipline in the new Era", and discussed the new path for the construction of communication audio-visual communication discipline on the basis of this. The meeting was presided over by Bai Yansong, a famous host of the China Media Group (CMG) .

Party Member of China Publishing Group

Director and General manager of China Publishing media Co., LTD

Li yan

Li Yan expressed welcome and thanks to the guests attending the meeting. He pointed out that Ten Years contains a deep reflection on the properties of media. In his opinion, despite the development and progress of the society, the essential goal of journalists has not changed, and the spirit of exploring a way out and making unremitting innovation in changing and unchanged situation is the common point of publishing and TV work.

He added that Ten Years is characterized by authenticity and rationality, documenting the challenges behind television innovation, and is in some ways a "foundational work" that prompts deep thinking about markets, people and the time. In combination with the theme keyword of the conference, he also put forward his thoughts on related industries: change is to conform to the development of the time, persistence is to adhere to the value of the heart, and transcendence is to find a new way of development -- which is inspired by the book.

President of People's Literature Publishing House

Zang Yongqing

Zang Yongqing, on behalf of the people's Literature Publishing House, one of the sponsors of the seminar, extended a warm welcome to the participants. In his speech, he said that the book Ten Years brought him great inspiration, because it contains a large number of classic cases about TV news reporting and the establishment of TV news programs, which are extremely valuable learning materials for people working in the creative industry.

In addition, he also pointed out that although Professor Sun Yusheng's intention in writing Ten Years was not to write a historical work, he often linked the founding process of the program with the social situation at that time, presenting a vivid "ten years history of Chinese journalism" to some extent.

Executive Dean, School of Journalism and Communication, Renmin University of China

Zhou Yong

Zhou Yong, on behalf of the School of Journalism and Communication of Renmin University of China, one of the organizers of the conference, expressed his gratitude to all the distinguished guests for coming. In his opinion, the book Ten Years records the golden decade in the history of China's broadcasting and television industry, and also in the history of the development of the world's broadcasting and television industry.

He pointed out that in the development of world broadcasting history, the communication pattern has changed dramatically, which brings unprecedented pressure to practitioners and also presents new development opportunities. Therefore, the theme of this conference was "Change, Persistence and Transcendence". Ten Years is not only the record of a period of history, but also the accumulation of experience of a generation of TV producer. In this changeable moment, we need to change, but also need to adhere to our goal and surpass ourselves.

Former deputy director of CCTV

Executive vice president and editor-in-chief of Phoenix TV

Author of Ten Years (collection edition)

Sun Yusheng

Sun Yusheng said that he had made up his mind to republish Ten Years with only one intention, that is, to respond to propositions such as how to improve the communication, leadership, influence and credibility of mainstream media in the context of media convergence, and how to tell Chinese stories well. He believes that the republication of the book can provide some valuable references to industry practice from a methodological perspective.

In addition, he was honored that the organizers linked the discipline construction of audiovisual communication with the book. He believed that the cultivation of audiovisual communication students should focus on improving the five abilities: the ability of continuous reporting, the ability of editing thinking, the ability of multi-channel communication, the ability of active innovation and the ability of effective management. "Reporting power determines communication power, and communication power determines influence". In his opinion, the ability of continuous reporting is one of the core abilities that can test the professional level of practitioners and news organizations, and should also become the top priority in cultivating talents in the discipline. He expects that university education can cultivate more outstanding students with such potential.

Editor of People's Literature Publishing House

Editor in charge of Ten Years (collection edition)

Du Li

Du said she has always been excited and benefited from reading the book again and again, both when she worked on the reissue of Ten Years years ago and now when she is involved in publishing collection edition. She believed that the new appearance of "Ten Years" as a collector's edition this year is largely a result of the enthusiastic response of readers.

She noted that it was a "seminar prepared for 10 years". She recalled that when the second edition of Ten Years was launched by The People's Literature Publishing House in 2012, no promotional activities were organized and it quickly sold out just by virtue of word of mouth. At that time, the idea of holding a seminar was finally realized nearly a decade later, which was of great significance.

After the keynote speech, Zang Yongqing, president of People's Literature Publishing House, donated books to school of Journalism and Communication of Renmin University of China on behalf of People's Literature Publishing House. Zhou Yong, executive dean of School of Journalism and Communication of Renmin University of China, and Wang Runze, deputy dean of School of Journalism and Communication of Renmin University of China accepted books on behalf of the school.

In the expert discussion section, Mi Bohua, Dean of School of Journalism, Fudan University;Lu Shaoyang, Dean of School of Journalism and Communication, Peking University;Chen changfeng, Executive Vice Dean of School of Journalism and Communication,Tsinghua University;Zhi Tingrong, Dean of School of Journalism and Communication, Jinan University and Chairman of audio-visual Communication Research Committee of Chinese Society of Journalism and History; Guo Xiaoping, Deputy Dean of School of Journalism and Information Communication, Huazhong University of Science and Technology;Zhang Zhuo, Director of Audio-visual Communication Research Center, Wuhan University;Yang hua, Convener of Innovation and Development Research Center of China Media Group; Jing Yidan, host of CMG; Shui JunYi, host of CMG;Lang Fengwei, Bytedance deputy editor in chief; Yu Jingzhong, Vice President of Kuaishou Technology; Gao Guiwu, Dean of The Audio-visual Communication Department, School of Journalism and Communication, Renmin University of China;Yan Mei, Secretary of the Party Committee of School of Liberal Arts, Renmin University of China, teacher of school of Journalism; He Tianping, postdoctoral fellow, Renmin University of China; Bai Yansong, host of CMG, delivered speeches respectively.

This seminar is co-sponsored by School of Journalism and Communication, Renmin University of China and People's Literature Publishing House, and undertaken by Department of Audio-visual Communication, School of Journalism and Communication, Renmin University of China and Research Center of Audio-visual Communication, Renmin University of China. Professor Hu Baijing, Vice President of Renmin University of China; Professor Wang Runze, Vice Dean of Journalism School of Renmin University of China; Song Qiang, Assistant president and Director of Planning Department of People's Literature Publishing House; Wang Wei, Deputy director of Planning Department of People's Literature Publishing House; Wen Chun, co-editor of Ten Years; Some staff members of People's Literature Publishing House, media representatives, teachers and students of journalism School of Renmin University of China attended the meeting.

This conference is one of the discipline construction project under "Double First-Class" initiative of Renmin University of China. It aims to focus on key issues in the development of journalism and communication education and academics, carry forward the the spirit of "nail" in scientific research, pooling the collective wisdom of relevant experts and make crucial breakthrough. It is expected that the discussion of each specific problem will drive the reform and innovation of teaching and scientific research in a certain field. Since 2018, School of Journalism and Communication of Renmin University of China has continuously launched a series of small in-depth seminars, each focusing on a topic, inviting experts and scholars to conduct in-depth discussions.

Author:Li Zheng

Photo: Zhang Qiyun, He Sihao, Chen Yifei
Translator: Liao Jing

Editor: Wang Siwei