张伊妍  

现任职务：新闻学院讲师、中国人民大学新闻与社会发展研究中心研究员、新时代国际传播研究院研究员

研究方向：新兴媒介效果理论、计算传播、国际传播

任教课程：传播理论、国际传播与全球传播、社交数据分析

学历学位：美国波士顿大学 传播学博士；北京大学 广告学学士 经济学学士

学术成果：

期刊论文：（按时间顺序排列）

郭蕾 & 张伊妍.(2025).重访议程设置理论：社交媒体时代个体层面的媒介效果研究.新闻大学,(06),50-65+120. https://doi.org/10.20050/j.cnki.xwdx.2025.06.004. 

张伊妍 & 尹舜婕.(2025).框架理论与他塑视域下游戏跨文化传播视频的LDA主题分析——以《黑神话：悟空》为例.教育传媒研究,(06),33-46.https://doi.org/10.19400/j.cnki.cn10-1407/g2.2025.06.005. 

张伊妍,陈潇雅 & 李逸.(2025).当爱已成网事：约会软件中算法限制性想象对亲密关系的影响.中国网络传播研究,(02),99-123+304-305.

Guo, L., Zhang, Y. (corresponding author), Li, Y., & Xu, Y. (2026). Explicating the Time Factor in Media Agenda-Setting Research. Communication Research, 0(0). https://doi.org/10.1177/00936502251413056 

Zhang, Y., & Yang, T. (2025). Beyond algorithms: how folk theories of information homogeneity differ from academic theories across the contexts of the US and China. Information, Communication & Society, 1-20. 

张伊妍 & 邵逸涵.(2024).如何在海外视频社交媒体上讲好中国故事？——2019-2021年油管（YouTube）不同类型账号之间的多层议程设置研究. 国际新闻界(02),6-31. doi:10.13495/j.cnki.cjjc.2024.02.007.

Wu, H. D., Huang, S., Yu, R., & Zhang, Y. (2023). The “populist imbecile” vs. the “heartless shrew” — Polarizing election coverage and voters’ evaluation in Taiwan. Newspaper Research Journal.

Guo, L., Zhang, Y. (corresponding author), Mays, K., Akyürek, A. F., Wijaya, D., & Betke, M. (2023). Agenda setting, cross-cutting effects, and political expression on social media: The gun violence case. Communication Research. https://doi.org/10.1177/00936502231151555

Guo, L., & Zhang, Y. (corresponding author) (2023). Information flows from local to national: Evidence from 21 major US cities. Journalism. https://doi.org/10.1177/14648849231152364

Zhang, Y., Huang, S., & Li, T. (2022). ‘Push-and-pull’ for visibility: How do fans as users negotiate over algorithms with Chinese digital platforms? Information, Communication & Society, 1–19. https://doi.org/10.1080/1369118X.2022.2161829

Zhang, Y. & Trifiro, B. (2022). Who Portrayed it as “The Chinese Virus”? An Analysis of the Multi-Platform Partisan Framing in U.S. News Coverage About China in the COVID-19 Pandemic. International Journal of Communication, 16 

Zhang, Y., Guo, L., Gil de Zúñiga, H., Xie, T., & Zhang, R. J. (2021). Demographic inequalities or personality differences? Exploring six types of social media usage divides in Mainland China. The Social Science Journal, 1–17. 10.1080/03623319.2020.1851952 

Guo, L., Mays, K., Zhang, Y., Wijaya, D., & Betke, M.（2021）. What makes gun violence a (less) prominent issue? A computational analysis of compelling arguments and selective agenda setting. Mass Communication and Society. 10.1080/15205436.2021.1898644

Trifiro, B., & Zhang, Y. （2021）. Setting the polling results in a digital media era: An analysis of the agenda setting and priming effects of news and tweets on 2020 Democratic primary candidates. The Agenda Setting Journal. 10.1075/asj.20009.tri

Guo, L., & Zhang, Y. （2020）. Information Flow Within and Across Online Media Platforms: An Agenda-setting Analysis of Rumor Diffusion on News Websites, Weibo, and WeChat in China. Journalism Studies, 21（15）, 2176–2195. 10.1080/1461670X.2020.1827012 

Zhang, Y. （2020）. When politics intervene in non-political news flow: Trans-regional intermedia agenda-setting between Mainland China, Hong Kong, and Taiwan on online air pollution news. The Agenda Setting Journal, 4（2）, 173–194. 10.1075/asj.18019.zha

Zhang, Y., & Guo, L. （2019）. ‘A battlefield for public opinion struggle': How does news consumption from different sources on social media influence government satisfaction in China?. Information, Communication & Society, 1-17. https://doi.org/10.1080/1369118X.2019.1662073 

Groshek, J., Krongard, S., & Zhang, Y. （2018）. Netflix and ill? Emotional and health implications of binge-watching streaming TV. Proceedings of the 9th International Conference on Social Media and Society, 296–300. https://dl.acm.org/doi/abs/10.1145/3217804.3217932

学术专著：《社交媒体时代的双向议程设置》中国国际广播出版社

科研项目：

主持国家社科基金青年项目“新媒体环境下中国多模态对外议程设置效能研究”

主持北京市社会科学基金项目青年项目“人工智能视域下用户算法理解对媒介效果的影响机制研究”

主持教育部中国特色哲学社会科学研究重大专项“新闻传播学自主知识体系的基本范畴与理论脉络研究”子课题“中国特色新闻传播学知识手册建设”

主持中国人民大学“双一流”建设马克思主义新闻观创新研究项目“习近平新时代中国传媒的国际传播能力研究”

主持中国人民大学本科教育教学改革研究项目“人工智能环境下新媒体数据分析课程教学形式与方法创新探究”

获奖情况：

Mass Communication and Society年度最佳论文奖

大众传播教育学会（AEJMC）MacDougall最佳论文奖

第八届国际传播论坛（ICA会议）最佳论文奖

联系方式：

邮箱：zhangyiyan@ruc.edu.cn