张亚斐

现任职务：新闻学院副教授

研究方向：组织传播，策略传播，社交媒体，计算传播

任教课程：崛起的新媒体技术 (全英)，创意传播 (全英)，研究方法，广告学概论

学历学位：美国爱荷华大学新闻与大众传播学院研究生毕业，哲学博士学位

学术成果：

期刊论文：

Zhang, Y., Chen, L., & Xie, M. (2024). How do NPOs’ topics and moral foundations in gun-related issues influence public engagement on Twitter?. Internet Research. Doi: https://doi.org/10.1108/INTR-11-2022-0909

Zhang, Y., Wang, F., Chen, Z., & Wang, S. (2024). Examining Varying Effects of Companies’ Strategic CSR Communication on Employees’ CSR Participation. International Journal of Strategic Communication, 1-17. DOI: 10.1080/1553118X.2024.2334721

Dong, C., Zhang, Y., Li, Y., Lee, E., & Chen, L. (2023). What makes nonprofit organizations (NPOs) talk transparently about their connections with businesses on Twitter? Insights from nonprofit-business network portfolios and resource dependencies. Public Relations Review, 49(2), https://doi.org/10.1016/j.pubrev.2023.102314.

Dong, C., & Zhang, Y.*, & Ao, S. (*corresponding author). (2023). How to Engage Employees in CSR? Exploring CSR Communication Effects Through the Reasoned ActionApproach.Management Communication Quarterly https://doi.org/10.1177/0893318923116162.

Dong, C., Liu, W., & Zhang, Y.* (*corresponding author). (2023). Leveraging moral foundations for corporate social advocacy combating anti-Asian racism: A computational approach. Asian Journal of Communication, 1-20. https://doi.org/10.1080/01292986.2023.2169944

Zhang, Y., & Dong, C. (2022). Improve employee-organization relationships and workplace performance through CSR: Evidence from China. Frontiers in Psychology, 13. doi: 10.3389/fpsyg.2022.994970.

Zhang, Y., Dong, C., & Cheng, Y. (2022). How do nonprofit organizations (NPOs) effectively engage with the public on social media? Examining the effects of interactivity and emotion on Twitter. Internet Research, https://doi.org/10.1108/INTR-05-2021-0290.

Zhou, A., Liu, W., Kim, H. M., Lee, E., Shin, J., Zhang, Y., ... & Yang, A. (2022). Moral foundations, ideological divide, and public engagement with US government agencies’ COVID-19 vaccine communication on social media. Mass Communication and Society, 1-26. https://doi.org/10.1080/15205436.2022.2151919

Yang, A., Jieun, S., Kim, H. M., Zhou, A., Liu, W., Huang-Isherwood, K., Jang, E., Sun, J., Lee, E., Zhang, Y., & Chuqin, D. (2022). Who Says What in Which Networks: What influences Social Media Users’ Emotional Reactions to the COVID-19 Vaccine Infodemic?. Social Science Computer Review, https://doi.org/10.1177/0894439322112894.

Ramos Salazar, L., Zhang, Y., Huntington, H., Khandelwal, P., & Joshi, P. (2022). Examining online MBA students' social presence and career planning self-confidence. Business and Professional Communication Quarterly, 85(3), 319-348.

Chen, L., Zhang, Y., & Zhu, G. (2022). More than We Chat: Examining WeChat Users’ Vaccine-Related Health Information Seeking During the COVID-19 Pandemic. China Media Research, 18(1), 1-22.

Chen, L., Dong, C., & Zhang, Y. (2022). An Online Experiment Evaluating the Effects of Social Endorsement Cues, Message Source, and Responsibility Attribution on Young Adults’ COVID-19 Vaccination Intentions. Sage Open 12(2). https://doi.org/10.1177/21582440221093046.

Zhang, Y., Dong, C., Weare, M. M. A., & Ao, H. S. (2021). Exploring the effects of leaders’ motivating languages in CSR on employees’ CSR engagement and employee-organization relationships. Sustainability 13(23), 13357. (This article was published in a special issue titled, “Corporate social responsibility, corporate advocacy, and societal change," in partnership with the Arthur W. Page Center. All articles were published open access and did not incur any fees.)

Yang, A., Shin, J., Zhou, A., Huang-Isherwood, K. M., Lee, E., Dong, C., Kim, H. M., Zhang, Y., Sun, J., Li, Y. Nan, Y., Zhen, L., & Liu, W. (2021). The battleground of COVID-19 vaccine misinformation on Facebook: Fact checkers vs. misinformation spreaders. Harvard Kennedy School (HKS) Misinformation Review. https://doi.org/10.37016/mr-2020-78.

Ju, R., Dong, C., & Zhang, Y. (2021). How controversial business communicate CSR on Facebook: Insights from the Canadian cannabis industry. Public Relations Review, 47(4), 102059.

Zhang, Y., & Dong, C. (2021). Understand corporate social responsibility from an agenda setting perspective: A cross-national analysis of newspaper using computer-assisted content analysis. Journal of Global Responsibility 12(2), 262-286.

Chen, L., Zhang, Y., Young, R., Wu, X., & Zhu. G. (2020). Effects of vaccine-related conspiracy theories on Chinese young adults’ perceptions of the HPV vaccine. Health Communication, 1-11.

Lei, S., & Zhang, Y. (2020). Media influence on investment: How does mass media coverage of corporate social responsibility affect socially responsible investing? International Journal of Bank Marketing, 38(4), 823-841.

Dong, C., & Zhang, Y.* (*corresponding author). (2019). NPOs’ Voice in CSR Partnership: An Exploratory Study Using Topic Modeling. International Journal of Business Communication. DOI: 10.1177/2329488418819136.

Zhang, Y.*, & Chen, L. (2017). Exploration of Factors Leading to Successful Mediation: A Regression Analysis of Reality TV Mediation Show Episodes in China. International Journal of Conflict Management, 28(1), 24-49.

Zhang, Y.*, Weare, A. M., Koh, H., & Chen, L. (2016). Cultural Trends of Audience Online Interaction with Vocal Talent Shows: A Comparative Study between China and the US. Journal of Intercultural Communication Research, 45(3), 196-213.

获奖情况：

第68届国际传播协会论坛（ICA 会议）组织传播组最佳论文奖

第70届届国际传播协会论坛（ICA 会议）组织传播组最佳论文奖

联系方式：

邮箱：zhangyafei@ruc.edu.cn